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Mobile Marketing VIA Mobile WEB: |
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These new mobile web users are expecting businesses to have mobile sites ready and waiting for them. In fact, a study by Crossing shows that 84% people surveyed expect sites they visit frequently to have a mobile specific site. The mobile web does not merely duplicate the traditional Web. Mobile website specially designed to provide an excellent user experience in a mobile environment. Mobile web that download fast, provide short and concise textual content with no fluff, minimalistic visual content, and navigation that is straight to the point. Efficient and simple navigation is of particular importance so people can easily find short descriptions of, maps and directions, a toll-free phone for information and reservations, and an easy-to-use, basic booking engine. More and more people are browsing the mobile Internet via their mobile devices and are being exposed to mobile ads. Mobile marketing allows taking advantage of a unique marketing and distribution medium where mobile services, marketing messages or applications are delivered via a very personal. |
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| Innovation creates marketing opportunities and challenges. Mobile advertising, an area of mobile commerce, is a form of advertising that targets users of handheld wireless devices such as mobile phones and PDAs. It can reach the target customers anywhere anytime. In order to promote the selling of products or services, all the activities required to communicate with the customers are transferred through mobile devices. Combining with the customer’s user profile and context situation, advertising companies can provide the target customers exactly the advertisement information they desire, not just "spam" them with irrelevant advertisements. Previous studies have investigated dimensions of consumer acceptance of mobile marketing/ advertising. | ||
Why Mobile Web? |
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The U.S. leads the world with a 15.6 mobile web penetration and 40 million active mobile web users. The U.K. is second with 12.9 percent penetration, and Italy is third with 11.9 percent. The mobile device is being used more and more to access the internet -- be it via mobile broadband, or wi-fi, now that more devices are being shipped with wireless connectivity capabilities. The reasons behind this trend are pretty obvious and certainly include: • the ease-of-access the mobile phone has to offer, because it is always at hand, • it's much more portable than a laptop, (yes even more portable than a net book), • new devices have better hardware (e.g. larger screens), which make it feasible to render more websites on a mobile phone, • browser vendors are now concentrating considerable effort in becoming established and dominating in the mobile market, so we have better mobile browsers, • but also, it's mainly because of our growing need to be and stay online. Our mobile web allows us to stay connected, even outside our home, even away from our PC, or in places where we need to fill our time and what better time-filler than the Internet itself? Small businesses, such as hair salons to sports agencies are using mobile marketing campaigns to help draw in new customers. Because promoting via mobile browsing is less expensive than most other marketing efforts, a business should utilize the opportunity as much as possible. One of the best ways to reach out to potential customers is to make it easy for them to locate you on the go. It is very helpful to start by placing your address, phone number and hours of operation up on the mobileweb. It has attracted a lot of attention because of its increasing popularity and apparent potential. One of the best ways to reach customers via a mobile marketing Platform is to make it easy for them to find you on the go. Start by getting your address, phone number and opening times up on the mobile Web. |
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